They had been working with another agency that was not producing the result they wanted. After our first meeting and thorough business analysis, we advised the company to invest in an entire business re-branding and following that to launch the new website then. We understand how hard of a decision this can be for an already established business because it may require a significant investment. Luban Quiceno, broker and business owner trusted our advice and expertise and committed to the new brand change. The experience has been nothing less than phenomenal. We put all our talents to work, and we are very proud of the results. As well as the tremendous and ongoing client relationship we have with Treasure Property Group. We thank Luban Quiceno, Paola Arango, and the entire Treasure Property Group staff for their trust, communication, and constant willingness to improve their business.
Treasure Property Group was honest and communicative during our discovery meetings. We learned much about this company, and all that information would play an important factor in brand development. That information was all used to create insightful concepts that would project the company culture and appeal to the right audience. The discovery meetings told us that Treasure Property Group is a family-oriented business, organized, and professionally run. A company that places high values on their faith trust and has customer service high on their mission statement.
We designed the brand options around three main concepts. Each logo presented was carefully designed to include these three concepts: TRUST | HOME | PROFESSIONALISM
The first concept was designed to portray a HOME with TREASURE’s and TRUST’s “T” inside the home. The second concept played with the “T” from TREASURE and TRUST designed like a HOME key – an idea that played perfectly into “TRUST IS KEY,” one of the slogans created for the company. The third concept played with the letter “A and “U” designed like the top and bottom of a HOME’s door. This concept we thought would be great intro and outro once animated for company videos.
Professionalism was captured through kerning and modern fonts selection.
Branding sets the standards that your audience will expect from you. Consistency will not only create recognition, but it will build trust, which is the foundation for loyalty and everlasting relationships. Brand consistency creates relationships between your audience and your company.
With the brand guide developed for Treasure Property Group, we needed to go way beyond fonts and colors. The brand guide required to analyze the TRUST and FAITH concepts that went into the development of the logo and set the guidelines of how those approaches would reflect across marketing touchpoints. Therefore, the brand guide goes into different company slogans and how they should be used. Photography style, icon toolkit, and much more to make sure the company maintains consistency.
For this, as for most of the brands we create, we do our best to educate our clients on the importance of storytelling. Therefore, we encourage our clients that are launching a new brand or re-branding, as in this case, to keep their audience engaged by telling them what’s going on. Excite your audience with the fact you are creating a new brand.
Let them know the progress and have them join you in the excitement. For Treasure Property Group, we created a series of videos that were shared on social media and email campaigns. The videos seen below were meant to announce the brand coming while simultaneously presenting brand messages and starting to establish consistency.
The businesses we work with on a retainer basis, more than clients are business partners. It is a mutually beneficial relationship in which we get to offer our expertise to help the development of their brand and their marketing. Therefore, we consider of imperative importance to provide ongoing support and training to their staff. Particularly with new technologies, they may be implemented to their business, or with ever-changing platforms like Instagram and other social channels. Their results are our results. With Treasure Property Group, we have offered and will continue to provide multiple training sessions. Which we have taught the staff how to properly use the website tools, create content for social media, engage their audience, and more.